Use Dynamic Product Ads to optimally present the  shop Create custom conversions for simple website structures to measure custom events Measuring accurate actions not just kicks You will find out how to get the code snippet for your website in the next step. Install Facebook Pixel Installing the tracking pixel on the website is not as complicated as you might think. Simply follow these steps 1. In the first step open the Business Manager.



If you dont have an account yet you must first create the Business Manager. 2. Select Company Settings in the menu and open Data Sources and Pixels in the Phone Number List left column. The following window should now be open Install Facebook Pixel 3. Presumably no pixels appear in the right column of your view yet . In any case click on the blue Add button. The following window then opens Connect and track website conversions with the pixel.






Now enter the desired name of the pixel. Optionally you can insert the associated domain . 5. Click on continue and you will be taken to the selection that lets you decide whether you want to install the pixel code manually using external tools such as Google Tag Manager or using a web developer. 6. Once selected the first two variants generate the pixel code which you can copy to incorporate into the source code of your website.