But if theyre willing to receive a free product in exchange for sharing it on their channels thats more than okay too Its essential that you read over the ASA rules on U.K.  in Influencer Marketing and all the serious talk that comes with it. How to approach microinfluencers Learning how to approach microinfluencers is a must before you make your first move. Sliding into their DMs might be the best way to make a casual yet productive conversation come true. However you need to ensure that you dont.



The come across as a spam account. This is a big nono as you need to represent your brand in the most positive way possible. Our advice is to treat them as you would a friend whilst remaining professional. The more personal the message the better Include their name a few lines about your brand and why youd love to work with them. If they have an email address available you could pop them a messa America Mobile Number List ge that way instead. Hint Avoid saying we love your page go into more depth. Why should they work with you What happens next Congrats The microinfluencer is either jumping for joy to work with you or theyve declined your offer.







Either way you made a move which is all part of the learning experience. Next you need to lay down some ground rules on when you want the content to be created and posted. Once this has been agreed you can sit back and let the magic happen Its key to not micromanage the influencer see what we did there but you have every right to have a say in how the content looks if you want to. Honestly the best type of content is created when an influencer is let loose with their imagination. Microinfluencers are on the rise and we LOVE to see it. June Recent Blog Posts What can we learn from REFYs marketing Read More Multiplatform.